Koozie Group, Clearwater, Florida, announced the promotion of Rachel Rosario to senior director of marketing and communications. In her new and expanded role, she will assume responsibility for Koozie Group marketing initiatives across all channels and business units.
With over 15 years of marketing experience, Rosario began her career in product marketing as a merchant/buyer with Best Buy Corporate, then became an assistant buyer at the Home Shopping Network (HSN). She moved on to a director of marketing role with the National Mango Board, before joining Koozie Group’s marketing team five years ago.
Since then, Rosario has worked in a leadership capacity and developed process improvements across different areas of the organization. She has also proven she can easily adapt to business needs in a variety of areas, from product and brand management, to vendor relations, to channel development and strategy.
“We are delighted to promote Rachel Rosario to the position of senior director of marketing and communications,” said Melissa Ralston, chief revenue officer for Koozie Group. “Her leadership and experience make her a great fit for this position, and we are excited that she is leading our marketing efforts and strategies going forward.”
“Over the past five years I’ve had the opportunity to be involved in projects that immersed me in all aspects of the promotional products industry,” said Rosario. “I’m excited to take these learnings, along with my previous marketing experience, and continue building our supplier presence so that we can help our distributors grow through us.”
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